A Grand Start to Ethiopia’s Festive Season
The much-anticipated Telebirr Addis Gena 2017 Expo, a vibrant celebration of shopping,
entertainment, and cultural festivities, has officially opened its doors to
visitors. Organized by Robust Business
Group and Selasa Multimedia, in
collaboration with the Ministry of Trade
and Regional Integration, and proudly sponsored by Ethio Telecom through its innovative payment platform, Telebirr, the Expo marks a significant
milestone in Ethiopia’s holiday celebrations.
Grand Inauguration
Ceremony
The Expo was inaugurated on December 17, 2024, in the presence of
prominent dignitaries, including the Minister
of Trade and Regional Integration, Kassahun Gofe (PhD), senior government
officials, key representatives from Ethio
Telecom, organizers from Robust
Business Group and Selasa Multimedia,
and other distinguished guests. The inauguration highlighted the Expo’s vital
role in fostering economic stability and creating a festive space where
consumers can enjoy the holiday season while accessing diverse goods and
services.
Dr.
Kassahun Gofe, during his address, emphasized the
Expo’s contribution to Ethiopia’s economy, particularly its role in stabilizing
prices, curbing inflation, and boosting trade by bringing a wide variety of
products directly to consumers.
What to Expect: 12
Shopping and Entertainment Villages
The Telebirr
Addis Gena 2017 Expo is unlike any other. Featuring 12 unique villages dedicated to shopping, entertainment, and
special experiences, it offers visitors an all-encompassing festive atmosphere.
From daily music performances to product showcases, the Expo delivers an
exceptional blend of business and entertainment, making it the perfect holiday
destination for families, individuals, and businesses alike.
Highlights
of the Expo include:
- Cultural Village – Traditional clothes, ornaments, and food items celebrating
Ethiopia’s rich heritage.
- Food and Drink Village – A
foodie’s paradise offering Ethiopian and international cuisines.
- Technology Village –
Discover modern innovations, gadgets, and tech solutions.
- Entertainment Village –
Live music, DJs, and interactive performances to keep the festive spirit
alive.
- Residential Village – Real
estate developers and consultants showcasing home solutions.
- Children’s Village – Games,
competitions, and fun zones designed for kids.
- Beauty Village – Beauty
products, wellness services, and makeovers.
- Sports Village – Jerseys,
memorabilia, and events for sports enthusiasts.
- Asbeza Village – A hub for
household essentials and everyday products at competitive prices.
- Financial Village – Banks,
fintech services, and microfinance institutions.
- Wedding Village –
Everything for couples planning their perfect day.
- Charity Village – Supporting causes and spreading joy during the festive season.
First-Time Experience at
Meskel Square
For the first time in the Expo’s history,
the event extends beyond the Addis Ababa Exhibition Center to Meskel Square, offering visitors even
more accessibility and excitement. This addition reflects the organizers’
commitment to creating a large-scale, inclusive platform where everyone can
participate in the holiday spirit.
A Destination for
Entertainment and Savings
With daily live music performances, entertainment zones, and a wide variety of
vendors offering everything from household goods to festive treats, the
Telebirr Addis Gena Expo has something for everyone. Visitors can shop for
essentials, discover unique holiday gifts, enjoy traditional and modern music,
and indulge in delicious food all in one vibrant venue.
Why You Should Visit
The
Expo is a must-visit event for consumers, families, and businesses. It
provides:
✅ A one-stop
shopping experience
with diverse products under one roof.
✅ Affordable prices to help stabilize
inflation and ensure accessible shopping.
✅ Entertainment for
all ages,
from kids’ games to cultural performances.
✅ Cashless
convenience through Telebirr, making payments fast and
secure.
Visit Us Today
- Locations: Addis Ababa Exhibition Center and Meskel Square
- Dates: December 13, 2024
– January 6, 2025
- Time: Open daily
The Telebirr Addis Gena 2017 Expo invites
everyone to come and experience the warmth, excitement, and joy of Ethiopia’s
Gena season. Whether you’re shopping, enjoying the music, or spending quality
time with loved ones, the Expo promises unforgettable memories for all.
Don’t
miss out visit us today and celebrate Gena in style!


